Marketing your business on social media has become extremely important in recent years, and with so many people using at least one social media network in their day-to-day life, it’s easy to understand why.
By generating engagement on your business’s socials, you’re creating a platform for people to notice and reach out to your business with ease, helping you grow your business and revenue in one fell swoop.
The average person can spend hours scrolling social media every day, and if you’re not getting their attention through those networks, you’re practically losing out on potential customers, which can mean a lot in the long run.
We’ll go over some of the things that make social media engagement so important as well as the things you can do to improve yours, so keep reading and learn to do what’s best for your business.
Reaching a bigger audience
The main thing with social media is that it’s become so widespread that almost everyone is using it, and having access to so many potential customers can be a godsend for some businesses.
By being active on your social media accounts, you’re ensuring that a larger amount of people will encounter your business on their newsfeed, and if you’re producing high-quality content, they’re more likely to engage with your posts.
In fact, it’s not just the people that see them, it’s also the people that share them with their friends and family, and if your brand is recognizable enough, people will begin to search for it on their own, and a social media search is much more convenient than pulling up google and searching for the business’s website.
With enough support on your post, anyone who sees it will get the idea that your business is one that’s trusted and genuine, and they’ll continue to explore what you have to offer in their free time.
Search engine presence
SEO may come as an unfamiliar term, but it’s fairly simple once you’ve familiarized yourself with how Google generates results for its users.
Social media activity is linked to a business’s search performance, and if you’ve got a page with enough engagement on it, you’re much more likely to appear on people’s newsfeeds and Google searches.
Every like and comment counts, so make sure you’re reaching out to your target audience in a way that captivates their attention and has them engaging with your posts, and Google will then be more likely to represent a traffic source to all of your social media channels.
With enough engagement, more traffic will be directed to your page, which then generates even more engagement, allowing you to grow your business exponentially with just a bit of help from social media.
Having a social media page for your business that continuously interacts with your customers and target audience gives off the idea that you’re more than just a company.
People are much more likely to trust a page that behaves like an actual person is running it rather than one that creates generic content and overall interacts like a bot would in an environment as complex as social media.
When people feel that a human is responding to their questions, they often trust the brand more, and in turn, your business gets even more traffic than it normally would.
The disparity between businesses that manage their socials properly and those that don’t dedicate as much to it is incredible, and just a bit of work on your social media channels could go a long way, so long as you’re doing it right.
Apart from generating revenue, you can also use your socials to gauge interest in a certain service/product that your business has to offer.
You can then use the feedback you get to improve or build on the concept you’ve presented to your target audience, further optimizing it for the market and giving you the most return on investment.
Including a section for complaints is just as important, and it’ll help you learn what your customers wish was different about your business, and by implementing these changes, you’ll be increasing customer satisfaction while also getting more engagement due to the trust you’ve gained from your audience.
Social media is an integral part of running a business, and you’re probably aware of how successful businesses run their social channels.
Companies like Amazon, eBay, and even the social media networks themselves like Facebook and Instagram all have their social media accounts which they use to engage with their audience.
Engagement is one of the best ways to grow your business, and Google will make sure that this engagement is recognized, putting you in newsfeeds of people that have interests linked to what your company has to offer, so long as you’re coming off as a trustworthy and a genuine business.